Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank. 

As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others. 

Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.

In This Conversation We Discuss:

• [00:41] Intro
• [02:03] Being your own health’s steward
• [02:49] Creating the world's first egg-white chips
• [03:41] Kick starting a more high-impact business
• [04:01] Gained exposure from evolving marketing channels
• [05:13] A pivotal experience at Shark Tank
• [05:44] Prepping to effectively pitch the business
• [06:26] A successful deal with an expert in the space
• [06:58] A sustained lift after the Shark Tank episode
• [08:00] Stockpiling inventory to accommodate future demand
• [08:51] Don’t let one time wonders deviate you
• [10:21] Balancing business management and personal goals
• [11:17] Good health means improved daily performance
• [12:50] Rebranding a high commodity product
• [13:51] Episode sponsors
• [19:00] Using a different approach to Lifestacks
• [20:19] Focusing on a specific & accessible target market
• [20:42] Validating products through customer feedback
• [21:22] Repeat purchase as success indicator
• [22:22] The circular causality of business
• [23:10] Driving more awareness to a broader audience
• [23:51] The importance of branding and brand message
• [25:16] The missionary, the mother, and the mechanic
• [26:11] Lifestacks thrive in formulation and R&D
• [27:10] Improving your health with Lifestacks

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Supplement-infused coffee creamer for improved productivity and performance lifestacks.com/
• Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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