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💲 Pre-Sales Recap - What we learned in the bootcamp.

In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic.

Since the Bootcamp group, well, boots everyone when the Bootcamp finishes, the people who join are 100% there to get their learnin' on. So the answers to the group polls and prompts can be pretty telling when it comes to the pre-sale (pre-order?) industry as a whole.

🪖 Pre-Sale or Pre-Order?

We asked "recruits" what they call a pre-sale to their clients. Outside of the baking industry, I'm not sure 'pre-sale' is a well-known term. Pre-order, however, has been widely adopted when it comes to product drops like merch. (Remember when I woke up at 6 AM to go to a Target in another state to snag the Diet Coke Owala drop??). Overwhelmingly, bakers agree - pre-order was used by 79% of bakers polled in the Bootcamp.

🪖 Pick-Up Days

Not all pick-up days are created equally, and there's the nuance of getting as close as you can to the holiday the pre-sale is centered around, while also making it an ideal day for your audience (and bakers... who wants to really be glued to your doorbell on a beautiful Saturday?).

We had two close calls, but Friday won at 44% of bakers choosing it as the optimal date for pre-sale pick-ups, followed by Saturdays at 38%. Interestingly, Thursdays came in third place, and Monday and Tuesday tied for last.

🪖 Repeat Pre-Seller

I found this one interesting - who wanted to register for the Bootcamp? Seasoned pros? Newbs trying to figure out how to plan it all? Turned out it was mostly bakers who had already hosted a presale - 80% of Bootcampers had replied with "yes" when asked if they had hosted a pre-sale before.

And I think I know why. Often, pre-sales can't be a "one hit wonder," so bakers try it, it flops, they swear off pre-sales ever again, but that thought in the back of their mind that they're leaving good money on the table lingers. 

Pre-sales are unique and require repetition to train our audience to understand how they work. Such would be that the first few pre-sales would be flops - your audience is still in the learning phase.

🪖  Schooled on Pre-Sales

The next big pre-sale theme is school-related. May and June are chock-full of teacher appreciation, graduation, the last day of school, etc. So, which did bakers say gets the most bang for their pre-sale buck? Teacher Appreciation was voted by 72% of bakers as the best seller when it comes to school-related pre-sales. 

In this podcast, we also read "enlistees" one tip they'd give about pre-sales, along with having Corrie recap what went right and wrong in her own Easter Pre-Sale Pickup this past Friday. 

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 255 - Pre-Sales Recap.