Whether you're happily employed, between jobs, or employed and looking for your next role, it can be easy to forget about your personal brand. Building and promoting your personal brand is important in today's competitive and crowded world, and it requires time, thought and effort. On the positive side, more tools than ever are available today to help you communicate those qualities that make you special. Dawn Edmiston is a professor of Marketing at the William & Mary School of Business. Among other things, she teaches personal branding. She's also a leader in the teaching of artificial intelligence. She joins us today to define personal branding and to share some insights on how you can improve your brand so you stand out from the rest of the pack.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.