Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today. 

💡Learn:

• Building a marketing plan that's smart, strategic & sustainable
• Breakdown of essential marketing assets all orgs need
• How to measure and evaluate your marketing
• Creating actionable brand pillars

EPISODE HIGHLIGHTS

• Lindsay’s story and journey to where she is today (2:00)
• Achieving financial sustainability and growth through marketing (6:00)
• What Lindsay has learned from this framework and what has been surprising for clients (12:00)
• Where you can start today (17:00)
• What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
• Essential marketing assets organizations need and how we use them and use them well (23:00)
• Measuring and evaluating your marketing (29:00)
• A powerful moment of philanthropy in Lindsay’s life (34:00)
• Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
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About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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