At the end of last year, I sent out a survey to my email list asking them to share what they want more of and what they want less of in 2024. And at the end, I had a spot for them to share openly about anything they had on their mind, or share a question they want me to answer.

There were so many great questions that I decided to kick off this year with a few of those questions in an ask me anything style podcast episode!

We'll get into:
(04:15) How can wedding pros do a better job of selling their service, but at the same time, educating the client on a specific overall wedding budget they require in their market?
(10:25) Do I really need to overhaul my wardrobe to attract more luxury clients?
(15:00) How do you continue growth at the beginning without feeling like you have to drop thousands of dollars to market and grow?
(20:50) What was the one thing that changed your wedding planning business from regular to being booked out all the time while still increasing your prices?

You don't want to miss:
Free Training Thursday, January 18th at 3:00pm ET
The Planner's Vault Challenge, January 16th to 18th - Use the Code "WFR20"

Episodes referenced:
211. Live Interviews: Inside the (Buying) Mind of Engaged Couples

212. 4 Sales Mistakes Wedding Pros Make, with Sam Jacobson

254. Book the Top Package, from the Own Your Business Podcast

This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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2025 VIP CEO Day: https://www.megangillikin.com/2025-vip-ceo-day