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257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris
It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?
Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.
The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.
Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.
00:01:35 - Resurgence of Events in Marketing
00:07:46 - Trade Show Marketers Embrace Community-Building
00:13:10 - Creating Successful Events: Tips and Strategies
00:18:56 - Filter for Planning Successful Events
00:22:27 - Best Practices for Hosting Engaging Events
00:25:42 - Innovating Content for Engaging Events
00:28:48 - Choose Wisely: Marketing Battles Ahead
00:29:54 - Maximize Event Traffic for Success
00:35:19 - Measuring Impact of Events for Brands
00:38:39 - How to Maximize Event Spending
00:43:31 - Live Events Trump Pre-recorded Videos
Follow Julius:
Website: https://juliussolaris.com
LinkedIn: https://www.linkedin.com/in/juliussolaris
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
View all episodes
By Daniel Murray
4.5
149149 ratings
It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?
Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.
The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.
Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.
00:01:35 - Resurgence of Events in Marketing
00:07:46 - Trade Show Marketers Embrace Community-Building
00:13:10 - Creating Successful Events: Tips and Strategies
00:18:56 - Filter for Planning Successful Events
00:22:27 - Best Practices for Hosting Engaging Events
00:25:42 - Innovating Content for Engaging Events
00:28:48 - Choose Wisely: Marketing Battles Ahead
00:29:54 - Maximize Event Traffic for Success
00:35:19 - Measuring Impact of Events for Brands
00:38:39 - How to Maximize Event Spending
00:43:31 - Live Events Trump Pre-recorded Videos
Follow Julius:
Website: https://juliussolaris.com
LinkedIn: https://www.linkedin.com/in/juliussolaris
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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