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🗣️ Speaking For Your Clients - And not speaking as your clients.

In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.

Except... we're not our clients.

🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! 🧠 So it doesn't make a ton of sense to apply your method of thinking to your client's method of speaking. 

⛔🗣️ Stop speaking for your clients. Start speaking as your clients. Speaking for your clients can derail your business in a few different ways, but today we've focused on five. 

🗣️ Wallet-Watching

🧠  Wallet-watching is thinking your customer won’t pay your prices because you wouldn’t pay them. Of course, you wouldn't pay them; you quite literally learned how to bake sugar cookies, so you didn't have to pay someone else.

We speculate that "client speaking" thoughts come from a fear of rejection and a baker's attempt to get ahead of it. "If I lower my price, they won't say I'm too expensive and not worth the money."  

In reality, the client came to you - they're interested in finding a way you can work with them and their budget. You and the client aren't the bad guys - the budget is! Now you two get to find a way to make it all work.

🗣️ Boredom-Betting

🧠  Boredom-betting is adding too many things to your menu because you THINK your customers will get bored with your best sellers. We often call this analysis paralysis, or basically adding so many options that our lizard brains think, "Oh man, what if I pick the wrong one? I won't buy anything at all." 

🗣️  Social Sabotage

We see this one pop up every cookie collab. "I'm not on Instagram because I don't make sales there." You're thinking for your customers when you skip out on a social media platform because you don't find yourself buying on it. You're thinking as your customers when you realize not everyone uses social media the same way you do.

If you get a minute, listen to this week's podcast, Episode 258 - we have two more examples of thinking for versus thinking as your clients.

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As.