In this episode, you'll discover:

• Understand the difference between your muse and your avatar
• Marketing is messaging and you are the messenger.
• How to stop broadcasting and mobilize with your marketing message
• Speak to your target audience and you will pick up an additional 30% of the surrounding audience

Episode Highlights

00:48 - The importance of finding your gratitude in your practice and your life. 

04:20 - Tailoring messages for specific audiences for connection and trust. 

06:00 - Utilizing “you”messages to make your communication feel personal and relevant.

08:22 - Learning to speak directly to your ideal customer, whether in person or virtually,  to elicit empathy and create connection.

12:44 - The difference between avatars and muses when it comes to your communication. 

15:25 - Speaking directly to the patient or their representative when creating a message or offering.

17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

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Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business