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259. Are They Copying You? Your Guide to Handling Retail Competition Part 2: Three Ways for Retail Store Owners to Respond to Competition in Their Market
This is Part 2 of a special 2-part series on competition and product overlap in indie retail. Once you’ve processed the emotions behind a “copycat” moment, what comes next?
In this episode, I walk you through my CLEAR framework for grounding yourself, then share three common paths store owners take when a competitor feels too close for comfort: focusing inward, protecting their turf, or collaborating with caution.
You’ll hear the benefits and trade-offs of each, my personal stance, and a mic-drop truth I’ve learned after years of studying independent retailers.
For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode259
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers
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By Kathy Cruz
5
133133 ratings
This is Part 2 of a special 2-part series on competition and product overlap in indie retail. Once you’ve processed the emotions behind a “copycat” moment, what comes next?
In this episode, I walk you through my CLEAR framework for grounding yourself, then share three common paths store owners take when a competitor feels too close for comfort: focusing inward, protecting their turf, or collaborating with caution.
You’ll hear the benefits and trade-offs of each, my personal stance, and a mic-drop truth I’ve learned after years of studying independent retailers.
For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode259
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers
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