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📅 Posting Every Day - To cut through & connect.

In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic.

In a world where anyone can get ChatGPT or Gemini or Claude to whip up copy that conforms to copy frameworks, uses perfect punctuation, and the right dash of emojis with a clear CTA - how can you stand out? 

Corrie's placing all her chips (and posts) on red so her posts can get... well, read.

✍️ Content That Creates Engagement

In her strategy, she's posting every day, testing from a series of content buckets or pillars that hit a few different targets in order to reach her audience. One of those buckets includes talking directly to her page followers - asking for opinions, taking polls, and asking for advice. Basically, she's trying to create a back-and-forth conversation. This equals engagement. 

This is different than what most other business pages do - which is pretty much a constant string of "buy from me" sales posts. Don't worry - we'll add in the sale pitches in a minute. You'd be looking for 12 pieces of engaging content in a 30-day runtime following an 80/20 ratio.

✍️ Posting Content that Connects

People love people, and letting people in allows your audience to connect with your business on a deeper level. But if you're shy, there's still a way to connect with your audience! Use the Main Street May Cookie Collab as a great way to connect your business (cookies) with your local Main Street and watch your audience run to comment that they love the place you featured. 

If you were running this test for 30 days, 12 days should feature content that connects with your audience.

✍️ Posting Content that Converts

And finally, we're a business, so we gotta sell. The 80/20 principle (Pareto Principle) is a great guide. If we're posting 30 days straight, 6 days need to feature pitches for your products - cookie classes, customs, a pop-up, a vendor market. 

You can still mix and match strategies here - we don't want to have a great engagement strategy, then smack them with a "BUY MY STUFF" suddenly. You could say, "Hey - I'm thinking about teaching this or that cookie class kit next week, which set would you like to see me teach?"

Strategies are different approaches to marketing and business - and they can run in long and short durations. If you feel stagnant in your posting strategy, this 30-day daily posting strategy can really give your page a solid dose of AI-detox defibrillation. 

👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 259 - Posting Every Day.