Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧

EPISODE HIGHLIGHTS

• Jordana’s story and journey to where she is today (4:00)
• Where to start when you're trying to create messaging for organizations (6:00)
• Brand voice and the importance of the way you choose your words (22:00)
• Key steps to building a marketing plan for the off season (28:00)
• Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
• A powerful moment of philanthropy in Jordana’s life (36:00)
• Jordana’s One Good Thing: Keep learning. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/259

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support,

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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