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This Broker Sold Over $1.4 Billion in NYC Real Estate 

How do top brokers close billion-dollar deals in one of the world’s most competitive real estate markets?

Marco Lala, Co-Managing Director of Investment Sales at RM Friedland, joins us today on the Broker Brunch podcast to break down his $1.4 billion success in commercial real estate.

With over 400 properties sold across The Bronx, Manhattan, and Westchester, Marco has mastered the art of negotiation, deal-making, and investment strategy.

In this episode, we cover:

• How Marco Lala built a billion-dollar real estate career
• The key strategies behind closing high-value real estate deals
• The biggest mistakes sellers make when listing properties
• How brokers can develop a competitive edge in today’s market
• The power of discipline vs. passion in real estate success
• Why understanding market psychology is crucial for winning deals

Whether you’re an investor, broker, or someone looking to scale in real estate, this episode is packed with actionable insights to help you navigate today’s market.

Want to learn how top brokers dominate NYC real estate? Hit play now!

Connect with us on LinkedIn

Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/

Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

(00:00) Preview and Intro

(01:24) Discipline or. Passion: What Drives Success?

(03:48) Applying Martial Arts Principles to Real Estate

(15:02) Marco Lala’s Journey in Real Estate

(18:17) The Immigrant Mindset & Building Wealth

(22:11) Crash Course in Property Management

(28:21) Breaking Into Commercial Brokerage

(31:26) Building Connections & Understanding Owners

(36:08)Boiler Room” Training & Tapes

(42:43) Overcoming Objections & the “Sell Me This Pen” Strategy

(45:20) The Broker–Attorney Tandem

(49:50) The Deadly Mistakes Guide

(55:45) Pricing, Timing, and Execution in Real Estate Sales

(01:00:07) Cap Rate vs. “Crop Rate”: Explaining Returns to Clients

(01:04:44) Rent Stabilization, 485-X & Affordable Housing

(01:11:59) Predictions for 2025