6 Figure Creative

#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics


Listen Later

Here's a wild guess: I bet you've never set a real marketing goal for your business.

Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.

When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.

How are you going to put together any sort of marketing plan without setting marketing goals?

Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.

But here's the reality check: these are more like vague wishes than concrete, achievable goals.

Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."

Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.

I've been there before, and it's not a fun place to live.

In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.

In this episode you’ll discover:

  • Why the basics matter
  • The business goals to aim for
  • Increasing client value
  • SMART goals for marketing
  • The importance of promoting your business
  • Using reviews to build trust and authority
  • Why high conversion rates are a bad sign
  • For full show notes, visit https://6figurecreative.com/260

    ...more
    View all episodesView all episodes
    Download on the App Store

    6 Figure CreativeBy Brian Hood

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    384 ratings


    More shows like 6 Figure Creative

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,437 Listeners

    The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

    The Side Hustle Show

    1,595 Listeners

    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,092 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,798 Listeners

    Recording Studio Rockstars by Lij Shaw

    Recording Studio Rockstars

    503 Listeners

    The Chase Jarvis LIVE Show by Chase Jarvis

    The Chase Jarvis LIVE Show

    572 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    851 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,326 Listeners

    Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond by Pushkin Industries

    Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

    4,119 Listeners

    Creator Science by Jay Clouse

    Creator Science

    461 Listeners

    Windowsill Chats by Margo Tantau

    Windowsill Chats

    330 Listeners

    Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

    Chill & Prosper with Denise Duffield-Thomas

    214 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    286 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    859 Listeners

    The Telepathy Tapes by Ky Dickens

    The Telepathy Tapes

    7,026 Listeners