In this episode, Dr. Anne Truong shares her expertise on attracting patients to your medical practice using social media. She emphasizes the importance of creating content that addresses your target audience's questions and concerns, and discusses strategies for identifying these topics through reverse engineering and investigating what patients are searching for on Google, YouTube, and Answer the Public.

Dr. Truong explains how to create engaging content, such as videos, that showcase your personality and expertise while avoiding technical jargon. She also shares tips on effectively using platforms like YouTube, which can help you establish a long-lasting presence and attract potential patients to your website or landing page. By providing value and nurturing relationships with your audience, you can convert them into patients who know, like, and trust you.

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