The Hybridcasual Playbook

In this episode of the Deconstructor of Fun podcast, Mishka Katkoff interviews Vincent Fevrier, CMO of Tap Nation, discussing the evolution of hybrid casual games and the unique position of French publishers in the gaming industry.

They explore Tap Nation's growth from a startup to a mid-size publisher, the challenges of transitioning from hypercasual to hybrid casual, and the importance of user acquisition and marketing strategies.

The conversation also delves into acquisition strategies, building internal capabilities for live operations, and the future outlook for the gaming industry.

Chapters

00:00 The Rise of Hypercasual Gaming in France

02:52 Tap Nation's Evolution: From Hypercasual to Hybrid Casual

06:04 Navigating Challenges in a Post-COVID Gaming Landscape

08:54 Marketing Strategies: LTV vs. CAC in Hybrid Casual

12:04 Acquisition Strategies: Building a Portfolio of Games

14:56 Operational Changes: Adapting to Hybrid Casual Dynamics

17:51 Building Internal Capabilities for Game Development

21:00 The Future of Tap Nation: Diversifying Game Types

24:07 Competing in a Crowded Market: Finding Unique Assets

32:25 The Competitive Landscape of Game Publishing

35:11 Building Relationships in the Gaming Industry

39:11 Navigating Acquisitions and Partnerships

44:17 The Evolution of Tapnation and Its Strategies

50:43 Industry Outlook: Challenges and Opportunities

keywords

hypercasual, hybrid casual, gaming industry, Tap Nation, ad tech, game development, user acquisition, monetization strategies, French gaming market, game publishing, game publishing, acquisitions, industry trends, mobile gaming, Tapnation, partnerships, user acquisition, market growth, gaming industry, competitive landscape