I wish I could wave a wand and help every photographer see their superpower - that one thing they do better than anyone else - so that they could use it to own their place in the market.

Since I'm (sadly) not a fairy godmother, I'm doing the next best thing by bringing on Casey Fatchett of The Nerdy Photographer. Casey and I geek out on marketing, SWOTs, and other tools you can use to take stock of your business, but I particularly loved his marketing superhero analogy... and I think you will too.

It can be hard to look objectively at your business, but Casey is sharing some great tips for how to figure out what sets you apart and how to use that to create a thriving business. 

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