Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌
 

EPISODE HIGHLIGHTS

• Jeff’s story and journey to where he is today (4:00)
• What nonprofits can learn from some of the biggest brands in our world (11:30)
• What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
• Emotional intelligence and self awareness (19:00)
• Ethical storytelling (25:00)
• Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
• Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
• Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
• Storytelling Pro Tip: The Three Act Structure (44:00)
• A powerful moment of philanthropy in Jeff’s Life (46:00)
• Jeff’s One Good Thing: Win the morning, win the day. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/265

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