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Show Notes:
This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal with seasonality, whether or not to run remarketing ads, and more. Thanks for listening and enjoy the episode.

Search News:
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July  - https://www.seroundtable.com/google-ads-is-deprecating-broad-match-modifier-31683.html

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