Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products. 

The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide. 

In This Conversation We Discuss:

• [00:52] Intro
• [01:39] Transforming No’s into a business idea
• [02:53] From Aha moment to a wellness journey
• [03:37] Modernizing Eastern apothecary
• [04:2] Gathering storefront insights for Ecommerce
• [05:41] Maximizing data-driven marketing
• [07:39] Embracing a remote and global team
• [08:22] The wave of mental wellness trends during COVID
• [10:24] Seizing the Shark Tank opportunity
• [11:50] Behind the scenes of Shark Tank filming
• [12:45] The numbers behind the Shark Tank pitch
• [14:03] Episode sponsors
• [16:06] Battling a hacking incident
• [18:16] Reflecting on social media best practices
• [19:05] Prioritizing email and owned media
• [21:19] The rise of wellness as gifts
• [22:46] The importance of targeted investor outreach
• [24:00] Clean, effective herbal remedies at Apothékary

Resources:

• Subscribe to Honest Ecommerce on Youtube
• More natural way of life through vetted herbal remedies apothekary.co/
• Follow Shizu Okusa linkedin.com/in/shizu-okusa-87a25415/
• Schedule an intro call with one of our experts electriceye.io/connect
• Book a demo today at intelligems.io/

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