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In this episode of the Roofing Success Podcast, Joseph Hughes of Contractor Dynamics joins host Jim Aline to unpack the single biggest marketing mistake roofing companies continue to make — and how to fix it.

If you are a roofing company owner who feels like marketing is a gamble, this conversation is for you. We dive deep into what’s really holding most roofing companies back from predictable growth, how to measure the right marketing metrics, and how to build a team that generates results you can count on.

Whether you’re running $3M+ in revenue or just starting to scale, you’ll discover the practical steps to take control of your marketing, eliminate wasted spend, and grow your business with confidence.

Key Takeaways for Roofing Company Owners

✔️ The #1 marketing mistake roofing companies make

✔️ How to measure the right numbers (CPL, CPA, CLTV, CAC)

✔️ Why you need to “GC” your own marketing before outsourcing

✔️ How to build the right internal marketing role for your company

✔️ Which marketing channels to prioritize at each stage of growth

✔️ Real case study: cutting wasted spend on Google Ads

Timestamps

00:00 Intro – Why most roofing marketing fails

06:15 The biggest mistake roofing companies make

12:30 How to measure marketing ROI

19:45 Building your marketing scorecard

27:30 In-house marketing coordinator vs owner-led marketing

34:50 Case study: Wasted Google Ads spend in Orlando

42:10 Which channels to focus on (startup, scale, sustain)

50:00 Hiring the right marketing role (pay ranges + expectations)

56:00 Final advice for roofing company owners

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