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🦶 The Right Foot - When getting started.

In this week's Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot, we're continuing with our "back to baking" basics - this time getting started on the right marketing foot.

What used to work - even just 3 years ago - doesn't work today, or at least not as effectively as it once did. As marketing pivots with algorithm updates, platform feature changes, and the introduction of AI, so must marketing.

And this is great news for new bakers looking for their cut of the market share. Because those ol' timers that have been around for half a decade don't have those bright eyes and bushy tails of the new baker who is still hungry for those leads.

🦶 Make the Facebook page

• 👣 Wrong: A personal Facebook page is where you started, but you are restricted from growing here - you can have a creator profile now, but you still won’t have the business metrics and options a page will give you - like running ads. 
• 👣 Right: Your Facebook page is where you collect people - it doesn’t mean your content will be shown, but it’s a nice collection that separates business and personal. 
• 👣 Pro-Tip: You’re not going to get as much engagement on your Facebook page, so you’re going to feel like posting to your personal - stay the course. Because you still have that following on the personal account, you’re going to share from your business page back to your personal profile. We’re not posting organically (or you’ll end up with DMs in your personal messenger to order), but we’re going to slowly migrate that audience over.

🦶 Open the business bank account

• 👣 Wrong: Mixing business with pleasure is an accountant's worst nightmare. You’ll never know if you’re robbing from yourself to fund your business (working at a loss). Also tax season - say it ain't so! 
• 👣 Right: Get the EIN number from your state (when you register your business). In VA, it’s just $50. Open up a business account with a local credit union - you'll get more help from them + you can start building that baking-banking relationship.
• 👣 Pro-Tip: Use an app like YNAB to help you budget. Cookie supplies like cutters can eat your profits up and leave you working for nothing. Make it so the business funds itself over time. Sure, you invest for startup costs, but we’ll want you paid back too. You and the business are two separate entities mentally (and financially).

 
🦶 Jump on the video content bandwagon

• 👣 Wrong: Posting just photos doesn’t work anymore - at least not standalone. And posting AI photos definitely won’t cut it.
• 👣 Right: You get to start in 2026 - where videos are NEWLY the flavor of the month, and the algo is rewarding that. You can cut through years of someone posting photos with just consistent videos.
• 👣 Pro-Tip: You don’t have to reinvent the wheel here either. Find what’s working for someone else, tweak it to make it your own (noooo copycats), record and post. You don’t have to be the original; you just have to be uniquely you and consistent.

🦶 Get consistent with content

• 👣 Wrong: It’ll be tempting to try something for a short period of time, then claim it doesn’t work, and pivot (or stop altogether). Marketing doesn’t work that way - especially online. Consistency is rewarded over flash-in-the-pan viral content.
• 👣 Right: The algo rewards consistency over loooong periods of time - think months. Yes, you can tweak your content along the way, but it can’t just stop and start and expect to pull numbers.
• 👣 Pro-Tip: Using apps like Facebook Planner or Claude Cowork (an AI) in a way that doesn’t replace you in your content (no AI flyers, folks) but helps you manage posting consistently are great tools to keep you ahead of the business burnout. 

 
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot.