There's a lot of talk in the photo community these days about inquiries being down, which inevitably leads to talk (and a whole lot of insecurity) about pricing.

The truth is, pricing may be a factor in the decreased inquiry equation... but it's only one factor. And the truth is that changing your prices without taking the time to evaluate the broader equation may do more harm than good.

If you've been considering a shift in your prices (or any other area of your business), today's episode is for you. I'm covering the 5 parts of the business equation, especially when there are fewer jobs to go around.

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