I used to think I had a "black thumb" when it came to gardening, but back in 2020 when I had time to pay attention to my yard for the first time ever, I was surprised to discover that I had a bit more of a knack for it than I realized! 

Maybe that's less surprising now that I look back and see all the parallels between growing a garden and running a thriving business. Many of the skills I've learned in my business - things like patience, perseverance, and being willing to experiment and adapt - are the same skills you need to be a successful gardener. 

But one of the biggest lessons I've learned - both in business and in my back yard - is the value of having "perennials"; those repeat clients that come back year after year through a membership program. Instead of relying solely on one-time "annual" clients, a membership gives you that steady, predictable revenue stream, just like perennial plants that come back year after year and make your garden look beautiful with much less work. They take some upfront work to set up, but it can pay off big time in the long run.

So today I want to talk about how you can start thinking about your business like a garden, and consider how you can plant the seeds for more sustainable growth.

Links:

• Learn how to set up a membership program in your business with Revenue on Repeat

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