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The Farm Marketing Fix

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Are you farming without a clear sales goal? In this episode, Charlotte Smith—farm marketing expert and business coach who works with 300+ farmers annually through her Farm Marketing Mastery program—reveals why having a specific revenue target is the difference between a thriving farm and one that struggles to survive.

Charlotte walks through her proven goal-setting framework, explaining how to choose your gross sales projection even if you're brand new to farming or unsure what you'll sell. She shares real client success stories, including a farmer who made $100,000 in beef sales in one week and another who generated $2,000 before breakfast from a single email.

You'll learn Charlotte's counterintuitive approach to goals: if you don't hit your target, don't lower it—extend the timeline instead. She explains why goal-setting is really about personal transformation and developing the marketing, mindset, and time management skills needed to reach any revenue number.

The episode also covers a critical business planning exercise: evaluating what worked and what didn't work on your farm last year. Charlotte shares her own experience letting go of a successful farm camp program and teaches you how to distinguish between ventures worth refining versus those ready to release.

Whether your goal is $10,000 or $10 million, this episode gives you the exact planning process Charlotte's clients use to build profitable farms across the country.

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Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

Resources & Links Mentioned Training & Programs

• Farm Marketing Fix (Free January 2026 Training): https://charlottemsmith.com/masterclass
• Farm Marketing Mastery: https://charlottemsmith.com/mastery
• Five-Day Launch: Sales strategy taught within Farm Marketing Mastery

Key Takeaways

1. Choose a specific gross sales number – Any goal is better than no goal; leaving revenue "up to chance" dramatically increases the likelihood of going out of business.
2. Work backwards from your goal – Break annual targets into quarterly, monthly, weekly, and daily actions.
3. Don't lower goals; extend timelines – If you don't hit $100K in 12 months but reach $65K, keep the $100K goal and extend to 15-18 months.
4. Goal-setting transforms you – The real value is developing skills in marketing, boundary-setting, decision-making, and time management.
5. Evaluate what worked AND what you still want to do – Something can be successful and still be worth letting go (like Charlotte's farm camp).
6. Write it down by hand – Physical planning exercises significantly increase follow-through compared to just thinking about goals.