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In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming.
👉 Learn why Gen Z is about to become the biggest spending group on mobile
👉 Why they’re less loyal to individual games, and how to win them back
👉 How to build creator strategies that actually work
👉 What Gen Z hates about ads — and what they love
👉 How AI is quietly reshaping game development (and why Gen Z doesn’t care)
🧠 Read more at:
www.deconstructoroffun.com
00:00 The State of Gaming Post-Pandemic
03:51 Understanding Gen Z's Gaming Behavior
06:53 Strategies for Engaging Gen Z
10:05 The Role of Creators in Gaming Marketing
12:52 Building Effective Creator Strategies
15:43 The Impact of Social Connections on Gaming
18:43 Achieving Escape Velocity in Game Launches
33:38 Navigating Competition in Mobile Gaming
36:52 Understanding Gen Z's Unique Gaming Preferences
41:23 Ad Monetization Strategies for Gen Z
46:53 High Expectations and LiveOps for Gen Z
49:37 The Role of AI in Game Development
Gen Z, gaming strategies, mobile gaming, creator marketing, ad monetization, LiveOps, AI in gaming, audience engagement, gaming behavior, influencer strategies
4.4
9494 ratings
In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming.
👉 Learn why Gen Z is about to become the biggest spending group on mobile
👉 Why they’re less loyal to individual games, and how to win them back
👉 How to build creator strategies that actually work
👉 What Gen Z hates about ads — and what they love
👉 How AI is quietly reshaping game development (and why Gen Z doesn’t care)
🧠 Read more at:
www.deconstructoroffun.com
00:00 The State of Gaming Post-Pandemic
03:51 Understanding Gen Z's Gaming Behavior
06:53 Strategies for Engaging Gen Z
10:05 The Role of Creators in Gaming Marketing
12:52 Building Effective Creator Strategies
15:43 The Impact of Social Connections on Gaming
18:43 Achieving Escape Velocity in Game Launches
33:38 Navigating Competition in Mobile Gaming
36:52 Understanding Gen Z's Unique Gaming Preferences
41:23 Ad Monetization Strategies for Gen Z
46:53 High Expectations and LiveOps for Gen Z
49:37 The Role of AI in Game Development
Gen Z, gaming strategies, mobile gaming, creator marketing, ad monetization, LiveOps, AI in gaming, audience engagement, gaming behavior, influencer strategies
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