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If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”

In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.

From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.

If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.

Key Takeaways for Roofing Company Owners

✔️ Why AI broke “set it and forget it” marketing

✔️ How PE-backed companies are driving up ad costs

✔️ Why homeowner trust is lower than ever

✔️ The 80% rule that’s changing buying behavior

✔️ Why generic ads and stock content no longer work

✔️ What “Five Mile Famous” really means in 2025

✔️ How poor tracking hides wasted ad spend

✔️ How smart companies double down on what works

Timestamps

00:00 Why roofing marketing failed in 2025

01:38 Reason #1

04:34 Reason #2

06:51 Reason #3

08:32 Reason #4

09:56 Stop spraying and praying

10:45 Tracking what actually matters

11:54 The 4 reasons recap

12:29 Accountability beats tactics

13:08 Book a marketing clarity call

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