Stacking Growth | The B2B Marketing Podcast

28 - Breaking Down Self-Reported Attribution PART ONE


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In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!

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Stacking Growth | The B2B Marketing PodcastBy Refine Labs

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