BootstrapMD is evolving!

This episode introduces a new co-host, Dr. Anne Truong, joining Dr. Mike Woo-Ming to explore key strategies for physician marketing and business growth.

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Have you ever considered how important marketing could be for your medical career?

In this episode, Dr. Anne Truong and Dr. Mike Woo-Ming sit down to discuss the importance of marketing for physicians. They point out that many doctors lack business training and marketing knowledge, which is crucial in an era of declining insurance reimbursements and the shift toward fee-for-service models. Marketing, they explain, is about making people aware of who you are and what you offer—essential for both practice owners and those building personal brands.

They address the common misconception that marketing is “salesy” or beneath doctors, reframing it as ethical persuasion and education. Physicians already persuade patients daily regarding treatments and diagnoses. The hosts emphasize that doctors have credibility and expertise but need a following to make an impact. They advocate leveraging online platforms for education and outreach.

3 Actionable Takeaways

1. Embrace Marketing as Education – Instead of viewing marketing as “salesy,” think of it as an extension of your role as a doctor. Use social media, blogs, or videos to share valuable health information, positioning yourself as a trusted expert.

2. Build Your Online Presence – Whether you're in private practice or employed, patients will look you up online. Ensure your website, social media profiles, and online reviews reflect your expertise and credibility. Engage with your audience through content that resonates with them.

3. Target the Right Audience – Effective marketing isn’t about reaching everyone; it’s about reaching the right people. Identify your ideal patients, tailor your messaging to their needs, and use platforms where they spend time, such as Facebook, LinkedIn, or YouTube.

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