Visionary and disrupter, Jacynth Bassett, is an award-winning, highly sought after consultant and expert in the anti-ageism/ age-inclusive & positive movement. At only 31, she is widely recognized as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023, at the inaugural Advantages Of Age Awards 2023. and named one of Evening Standard’s 22 Londoners Changing the World.

She is the Founder & CEO of the award-winning global campaign, consultancy & community Ageism Is Never In Style®, and of The Bias Cut – the first age-inclusive independent fashion online boutique.

Her whole inspiration came from her Mum; Jacynth witnessed how she was being treated differently, largely due to her age. Jacynth became an activist and consciously began to use her platform to support other people. She was determined to make an impact. 

She studied law at Cambridge, and after graduating she conducted thorough research and started a blog to spark conversation and develop a community and following. In the last 1-2 years she is heartened to see how many people are joining the movement. Her manifesto has 5 principles, beginning with aging as you wish. It’s your choice.

Connect with Jacynth:

Email: [email protected]

Website: The Bias Cut

Instagram: https://www.instagram.com/jacynthbassett

“I’m heartened to see how many young people are taking up the battle to end ageism.” - Jacynth Bassett

Connect with Jacynth:

Email: [email protected]

Website: The Bias Cut

Instagram: https://www.instagram.com/jacynthbassett