Links Mentioned

Join the Record Breaking Launch Workshop on Monday, June 2nd 2025 - https://forthe23percent.com/launch-workshop

Episode Summary

In this episode, Dielle unpacks why so many offers no longer convert like they used to—and what to do about it. If you're a coach or entrepreneur who wants a record-breaking launch in 2025, this is your roadmap.

She explains how buyer behavior has shifted from the urgency-driven mindset of the pandemic to a more measured, risk-aware approach. You'll learn how to reposition your offer to reflect these changes, how to reduce risk perception, and how to build a coaching container that feels like a partnership instead of just a program.

What You'll Learn

• The difference between pandemic-era and post-pandemic buyers

• How to reposition your offer from transformation-focused to sustainable and holistic

• What "high-touch, low-stress" delivery means and why it matters

• The three core elements of a 2025-ready offer

• How to directly address buyer fears and objections in your marketing

Timestamps

• 00:00 – Introduction and who this episode is for

• 01:30 – What launches looked like in the pandemic vs. now

• 04:00 – The mindset shift from change-my-life to make-it-sustainable

• 06:00 – Evolving your offer's promise to match post-pandemic priorities

• 08:00 – Bowling ball selling: how to hit multiple areas of your client's life

• 09:30 – Why time is now the most powerful conversion factor

• 11:00 – Turning your offer into a partnership, not just a program

• 13:00 – How to market through risk and real-life fears

• 15:30 – How Everything Scaling, The 12 Month Mastermind, supports these