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Show Notes:
Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They need to listen to you.

(3:41) Intro to topic

(7:59) Work backward from your goals
Why are you running ads? Remarketing, sales, leads? Work backward. Trust your instinct. Help your agency. Guide them, not the other way around. 

(8:43) Keywords

“Google Ads manager keywords” tend to be too high funnel. You focus on problems your customers have. Use the keyword planner, Google searches, and old search terms data to mine for ideas.

(15:45) Landing page vs website

The agency delivered a generic landing page. Your customers want info that will help them. Trust your instinct, just make your site a little more trackable.

(19:08) Ad copy

Dynamic keyword insertion is the worst of the worst agency idea versus copy you know will do great with your customers.

(24:56) Conversion tracking

Agencies try to stuff conversions. Trust your instinct.

(30:08) Time

How long will it take to know if the agency strategy is working? Trust your instinct and fire them if they’re not listening to you. Good Google ads managers listen. 

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