August 02, 2024

29: Building a Strong Community on Social - Featuring Kristine Sondergaard

1 hour 7 minutes

In this conversation, Brandon, Martin, and Kristine discuss their strategies for building strong communities on social media. They emphasize the importance of consistency, engagement, and authenticity in growing a following. They also discuss the shift from using social media as a lead generation platform to focusing on community building.

Krristine shares tips on creating a content strategy, including the use of prompts and longer captions. They also touch on the use of hashtags and the importance of using relevant keywords. In this conversation, Kristine shares her insights on social media strategies and tips for landscaping businesses. She discusses the importance of niche targeting, using location tags, and leveraging Instagram and TikTok for community building and audience growth. Kristine also emphasizes the value of personal branding, storytelling, and engaging with brands for collaborations. She provides recommendations for tools like Later, Notion, and CapCut to streamline social media management.

Overall, the conversation offers practical advice for landscaping businesses looking to enhance their social media presence.

Takeaways

Consistency and engagement are key to building a strong community on social media.

Create and personal connection with followers help to establish a loyal following.

Personal branding is essential for establishing a connection with the audience, and sharing behind-the-scenes stories and lifestyle content can help build trust and loyalty.

Tools like Later, Notion, and CapCut can streamline social media management and content creation for landscaping businesses.

Kristine: Through my business, Versant Creative Studio, I offer social media management, content strategy, and brand photography! My goal is to help burnt-out business owners achieve sustainable growth on socials so they can enjoy life, offline.

Follow me on IG: https://www.instagram.com/versantcreative/

or TikTok: https://www.tiktok.com/@versantcreative (https://www.tiktok.com/@versantcreative)

Access my 50 FREE Content Hooks Guide here: https://versantcreative.myflodesk.com/

And last but not least, check out my website:

https://www.versantcreative.com/

https://www.instagram.com/stripelifecanada/⁠

https://www.instagram.com/hodderlandscaping/⁠

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By Brandon Brubacher, Martin Hodder