If sales are trickling in, and you're tempted to start running ads, this episode is for you.

Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not.

You'll learn:

• The real cost of getting a sale from an ad

• How to know if you have a traffic problem or a conversion problem

• The 3-part sales funnel every store owner should track

• Simple, organic strategies to increase sales before you spend a cent

• When to add ads—and how to do it strategically without wasting money

RELATED LINKS:

The Powerful Work That Will Get You To Your Goals

Behind the Scenes of a Six-Figure Sales Funnel

Build A Massive Audience With A Brand Video

How To Use Collaborations To Get Traffic and Sales

Make your website a lead generating machine