Mishka Katkoff talks with George Ng, co-founder and CTO of GGWP, about the real AI crisis in gaming—and it’s not what you think.From manipulative personalization to privacy nightmares, we unpack how AI is already reshaping development, monetization, and the player experience. George breaks down the tech behind the buzz, the moral minefields, and whether AI will elevate creativity or just flood the market with noise.Topics: • AI as a tool—or a trap—for player engagement • The shifting role of creatives in an AI-driven dev pipeline • Procedural generation, NPCs, and the illusion of emotion • Why the biggest threat isn’t bad AI—it’s good AI used badlyConnect with George on LinkedIn: www.linkedin.com/in/georgeng/Sponsored by: AppCharge, Sensor Tower, Want to work with us? Reach out: [email protected]:32 - Ethical concerns: AI personalization, monetization & manipulation03:17 - AI bias and fairness in moderation07:33 - How AI impacts game development & team structure11:03 - Where AI’s impact is most significant: narrative design?13:01 - The future of autonomous NPCs & emotional attachment16:39 - Procedural generation: Can AI replace human designers?21:07 - Market trends: AI, copycats, and the “bull vs. bear” case34:51 - Fully AI-generated games: who needs them?42:45 - The future of AI in game development