"When talking about what you do for a living the CLIENT is the hero of the story. YOU are just the guide." ~Michael J. Maher In this episode Michael and Sheri Maher discuss a favorite (7L) strategy that can be used in many different ways and for many different purposes. Hence the nickname of the strategy Michael often refers to as the Swiss Army Knife of Referral Generation. So, what is this multi-purpose strategy? It's the Success Story! - Learn the 7 steps to creating a success story - How to identify who to write your story about - Where to use these stories This strategy is easy to understand and can be implemented today! Plus, listen all the way to the end for a special offer from Michael that could literally put 12 months of success stories right in your hand today!