The Marketing Millennials

295 - The Struggles of In-House Creative Teams with Jen Rapp, CMO of Superside


Listen Later

In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content? 


Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing?


If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you. 


Follow Jen:


LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/


Follow Daniel:


YouTube: https://www.youtube.com/@themarketingmillennials/featured


Twitter: https://www.twitter.com/Dmurr68


LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials


Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

...more
View all episodesView all episodes
Download on the App Store

The Marketing MillennialsBy Daniel Murray

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

135 ratings


More shows like The Marketing Millennials

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

102 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,441 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,577 Listeners

Shopify Masters by Shopify

Shopify Masters

380 Listeners

Build Your Tribe | Grow Your Business with Social Media by Chalene Johnson

Build Your Tribe | Grow Your Business with Social Media

2,617 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,248 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,053 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

886 Listeners

Creator Club | Social Media Marketing & Content Creation by Katie Steckly

Creator Club | Social Media Marketing & Content Creation

298 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

286 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

345 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

716 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

51 Listeners