Four designers. One chance meeting. Unlimited opportunities.

What started as a spontaneous trip to an industry event turned into a powerhouse partnership that’s changing lives — both inside the design industry and in communities across the country.

In this episode, I’m joined by the Designer Besties — Whitney Atkinson, Lori Johnson, Rhobin DelaCruz, and Nikki Watson — four talented creatives who have built more than just a friendship. Together, they’ve:

• Landed national press without hiring a publicist

• Created brand partnerships that amplify their visibility

• Launched a nonprofit transforming teacher lounges in schools nationwide

• Found ways to support each other through pricing questions, client challenges, and business pivots

We talk about how they first met, why vulnerability was the key to building trust, and how each of them leverages the group’s combined knowledge and network to grow their own businesses. You’ll also hear tactical advice for getting your work featured in the media, building partnerships, and finding your own “design besties” no matter where you live.

If you’ve ever felt isolated as an interior designer or wondered how to break into press opportunities, this episode will show you how collaboration can be your competitive advantage — and how friendship can be the best business strategy you’ve never tried.

 

Episode Resources:

• Help a Reporter Out
• Learn more about each guest at their website and follow them on Instagram @thedesignbesties
• Whitney Atkinson - Instagram
• Rhobin de la Cruz - Instagram
• Niki Watson - Instagram
• Lori Johnson - Instagram
• Episode 253: Trademarking your own product line as a designer with Whitney Atkinson
• Episode 238: When a Rebrand is right with Rhobin DelaCruz

 

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