I've heard every excuse about why wellness practitioners don't raise their rates. Things like "my patients can't afford it," or "I don't know enough to charge more," or even "what if they leave?" The underlying fear that keeps your prices low isn't about the money. It's about what you believe you actually deserve.

I recently raised my fees – by only $20. And I laughed at myself - because I know I'm worth more than that. But that small number told me something important: even I get comfortable with what I'm charging. And comfortable is where practices quietly plateau.

In this episode I'm getting real about the actual fears that keep practitioners from raising their rates every so often. The belief that your patients can't afford more is simply not true. The idea that you need to know more before you deserve more isn't true either. People pay for what's important to them. Period.

I'll also share the exact language to use with your patients when your prices go up – you'll be able to communicate the change with confidence, no justification or over-explaining. You'll be surprised at how many people won't even bat an eye. Because the value the work you do.