The Clinical Entrepreneur

What if one of the biggest reasons your patients are not improving has less to do with the protocol itself… and more to do with whether oxygen, nutrients, and support can actually reach the tissue?

In this episode, I'm unpacking why microcirculation deserves far more attention in clinical practice. These tiny vessels, the arterioles, capillaries, and venules, are where the bloodstream meets the cell. This is where oxygen and nutrients are delivered, waste is carried away, and healing begins. And if that system is compromised, progress can stall.

We talk about why microcirculation may belong right alongside digestion, blood sugar balance, liver support, and the other core areas we tend to think about first. I walk through the patient patterns that should raise a red flag, including diabetes, hypertension, chronic stress, smoking history, sedentary habits, visual changes, cold hands and feet, edema, heavy legs, slow wound healing, and fatigue with exertion.

I'm also sharing Kerry Bone's simple 5-point food strategy for supporting microcirculation: beets, berries, dark chocolate, raw garlic, and green tea.

And we touch on a few targeted herbs that may offer additional support, including Gotu Kola, Bilberry, Hawthorne, Ginkgo, and Cyruta.

If you've had patients who are doing many of the right things and still not progressing the way you'd expect, this episode may shift how you think about what needs support first.

Also, this is the final episode being released on traditional podcast platforms. Starting next week, new episodes will be shared on YouTube. Same content, same teaching, just in a new place.

Resources:

• Listen to my brand-new microcirculation training inside Clinical Academy where you'll find my full microcirculation framework, herbal and nutritional protocols, and intake assessment tools

• Just getting started or feeling overwhelmed with where to start with a new patient? Grab this free guide, The Five Clinical Non-Negotiables, which covers the first five things I address with every single patient before we do anything else.

• Don't forget to Subscribe to the YouTube channel so you don't miss the next episode. And then check out today's episode.

Your patients aren't disappearing because of their budget or their schedule. In most cases, they stop coming back because of what happened - or didn't happen - during their very first visit.

You know the drill…. they quietly drift off with no warning, no explanation, nothing. So the only thing left to do is construct a perfectly reasonable theory for why it happened. Check.

But here's what I've finally realized: it's not about them at all.

Poor patient retention in a wellness practice isn't a patient problem. It's a communication problem, a structure problem, and honestly, a leadership problem. And the way we fix it is at visit number one.

In this episode I get into:

• Why patients start to drift off just as they start feeling better - and what it reveals about how you've communicated with them

• The story of a patient I had to let go - and what actually happened

• Why your hesitation is quietly signaling to your patients that you're not sure either

• The best structure that keeps patients invested from their first visit through the end of their protocol

• What I do on Saturday mornings that has nothing to do with office hours

So if your patient retention is lower than you'd like it to be, this episode is a great place to start.

Links:

• Practice Strategy Call

• Watch this episode on YouTube

• Subscribe to my YouTube Channel (@RondaNelson)

• Website

If this episode hit close to home, let's talk about your practice. Schedule your free Practice Strategy Call.

As it turns out, mushrooms may play a far greater role in human health than we originally thought - and as such, may deserve a place in every clinical protocol.

In this episode, I'm joined by long-time herbalist and mushroom expert Lee Carroll for a fascinating conversation about Lion's Mane, mushroom quality, and two new products from Real Mushrooms: Lion's Mane Focus and Lion's Mane Calm.

We talk about why mushrooms may need to be viewed less as an "extra" and more as a foundational part of long-term health support, especially when it comes to cognition, stress resilience, sleep, gut health, and healthy aging.

We also unpack where these two new formulas may fit in practice.

Lion's Mane Focus is designed for brain fog, memory complaints, mental sharpness, and cognition.

Lion's Mane Calm is designed for irritability, stress overload, poor sleep, and nervous system support.

These products are especially relevant for perimenopausal and menopausal women, where we so often see cognitive fuzziness, mood shifts, sleep disruption, and that frustrating sense that something just feels off. But their clinical use certainly does not stop there.

Lee and I also talk about why mushroom quality matters, what practitioners need to understand about choosing mushroom products, and how to think more strategically about using Lion's Mane in practice.

This episode is sponsored by Real Mushrooms.

• Why mushrooms may deserve a place in every clinical protocol

• Lion's Mane Focus for cognition, memory, and brain fog

• Lion's Mane Calm for irritability, stress, and sleep

• Why these formulas may be especially helpful for menopausal women

• Why mushroom quality still matters when choosing products

• How to think clinically about Focus vs Calm

Real Mushrooms special offer - Sign up for a Real Mushrooms Practitioner Account, place an order priced at $150 or more on their website, and drop Ronda's name as your referral to get a free bottle of both Lion's Mane Calm and Focus. Practitioners who already have accounts also receive this free gift.

Lee Carroll's website and mushroom course

Lee's blog on Ergothionine - Ergothioneine: Rediscovering a Forgotten Molecule: Royal Lee, Mushrooms, and the Early Clues to Ergothioneine's Power

The Standard Process price increase and MediHerb price increase have practitioners talking, and they have a right to feel frustrated. This affects inventory, recommendations, protocols, and what patients can realistically afford. But the real problem is not just the price increase. It is what happens when frustration starts driving decisions that should still be clinical.

After a Facebook post in December lit up the practitioner community, I saw reactions all over the board. Some people were frustrated. Some were ready to make big changes. Others were more neutral. And honestly, I understand all of it.

But being frustrated with a company and making the best decision for a patient are not the same thing.

In this episode, I'm sharing my perspective on the whole conversation, including my own history with Standard Process, what the pricing data actually showed when I went back and looked at it, and the five questions I think practitioners need to ask before they start changing products, switching companies, or reworking protocols out of irritation.

In this episode, I cover:

• What the price data from 2022 to 2026 actually showed

• Why MediHerb and Standard Process are not exactly the same conversation

• Why being mad is not a treatment strategy

• The five questions to ask before changing products, brands, or protocols

• When a higher-priced product may still be the better clinical and financial choice

This is an honest conversation about pricing, clinical judgment, and keeping the patient at the center of the decision.

And if you want support making clinical decisions like this with more confidence, come join us in Clinical Academy.

I recorded this episode once already, and when my production team went to download the file… there was no sound. I was annoyed, avoided re-recording it for a week, and then finally sat back down, opened my notes, and the very first line said: get your head right before you do anything.

Honestly? That was the perfect reminder - because this episode is really about the mindset and business shifts I wish I had made much sooner.

If I had to start my wellness practice over again today, I would not do it the same way.

In this episode, I'm sharing the five mindset shifts I'd adopt immediately, the mistakes I'd avoid, and the exact things I'd focus on in the first 90 days to build a stronger, more profitable, more sustainable practice.

We're talking about:

• Why you need to think like a business owner, not just a practitioner

• Why done beats perfect every single time

• Why you cannot help everyone - and shouldn't try

• The pricing truth most practitioners need to hear

• What makes an offer easy to say yes to

• What I would stop doing immediately if I were rebuilding from scratch

If you've ever thought, I wish someone would just tell me what I need to do to get started on the right foot, this episode is for you.

And if you're ready to build your practice with real support and strategy, come check out Clinical Business Academy.

If your patients aren't getting better - despite doing all the right things - blood sugar might be the piece you're missing. I'm walking you through the symptoms, the labs, and the exact protocol I use to stabilize blood sugar in functional medicine patients. This one might change how you see every case you've ever stumped yourself on.

Blood sugar isn't just a diabetic problem. It shows up as brain fog, stubborn weight, hormone chaos, anxiety that won't quit, and patients who are doing everything right and still not getting better. I've seen it so many times - and I've been guilty of chasing the adrenal or thyroid diagnosis when the real problem was sitting right in front of me the whole time.

In this episode I'm walking through the full picture: the symptoms to look for, the specific labs to run (including one simple calculation using two numbers you probably already have), and the clinical approach I use to get blood sugar stable fast.

If you want a checklist that covers all five of the foundational areas I assess with every single patient - including blood sugar - grab my free 5 Clinical Non-Negotiables guide.

And if you want the how behind all the clinical what you already know, Clinical Academy is the place.

I've heard every excuse about why wellness practitioners don't raise their rates. Things like "my patients can't afford it," or "I don't know enough to charge more," or even "what if they leave?" The underlying fear that keeps your prices low isn't about the money. It's about what you believe you actually deserve.

I recently raised my fees – by only $20. And I laughed at myself - because I know I'm worth more than that. But that small number told me something important: even I get comfortable with what I'm charging. And comfortable is where practices quietly plateau.

In this episode I'm getting real about the actual fears that keep practitioners from raising their rates every so often. The belief that your patients can't afford more is simply not true. The idea that you need to know more before you deserve more isn't true either. People pay for what's important to them. Period.

I'll also share the exact language to use with your patients when your prices go up – you'll be able to communicate the change with confidence, no justification or over-explaining. You'll be surprised at how many people won't even bat an eye. Because the value the work you do.

I'm just going to say it: you probably don't need as many lab tests as you think. After 23 years in practice, I'm sharing why over-testing is getting in the way of good clinical work - and the only three reasons I'll actually order a test.

I see it constantly: a new patient walks in with a stack of results - stool tests, genetic tests, mold panels, toxin panels, sometimes $3,000 or $4,000 worth - and they're still sick. If the tests had the answer, they wouldn't be sitting across from me.

Here's what I've learned: tests don't give you a diagnosis. They give you data. And data without a thorough clinical history is just expensive noise. The most valuable diagnostic tool you have isn't a lab panel - it's your brain, your questions, and your ability to keep pulling the thread.

In this episode I'm breaking down the only three circumstances where I'll order a test, the clinical history questions most of us never think to ask, and a real case where one almost-missed question changed everything about how I treated that patient.

If you want more of this kind of clinical thinking - how to think through a case, ask the right questions, and trust what you already know, Clinical Academy is where we dig into all of it together.

Resources and Links:

• Clinical Academy

• Practice Better - patient intake and practice management software

• Professional Co-op Services - lab panels mentioned

If your schedule has more holes in it than you'd like, it's probably not a marketing problem - it's a practice model problem. I'm breaking down the 5 elements of an entry-level, outcome-based program so your patients stop disappearing and you actually get paid for the transformation you deliver.

If every patient you'd seen in the last six months was still active in your practice right now, would your schedule still be partially empty? Probably not.

You have the patients - the problem is keeping them active and engaged. With a typical fee-for-service model, every appointment feels like a ka-ching, ka-ching, ka-ching - and some people simply can't sustain the expense. So they silently drop off.

But there's a better way. Single transactions (e.g. chiro adjustment + a few more supplements) feel like an expense. But when you can offer them a transformation of their health - which is based on the outcome they want - it feels like an investment.

In this episode, I walk you through the five components needed for a transformational offer - from naming the specific problem to finding the right price based on the value of the outcome.

This is a sneak peek into what we do inside Clinical Business Academy - every single day.

To find out where you might be stuck in your own practice, download the free Practice Vitals checklist to find out exactly what to focus on first: Practice Vitals Checklist.

Ready to build a business model that actually works? Learn about Clinical Business Academy.

If your patient is doing everything right and still not moving the needle, stop changing the protocol. Start here instead. I'm breaking down 3 of my 5 Clinical Non-Negotiables: the foundational things I address with every single patient before anything else, no matter what they came in for.

Here's the unconventional truth: more/better/different protocols aren't the answer. Doing them in the right order is.

I've made this mistake - and watched other practitioners make it as well - for over 20 years. A patient comes in with Hashimoto's so you reach for a typical thyroid protocol. A little iodine, some selenium, and maybe Thytrophin PMG. And it doesn't move the needle one bit. That's because you skipped over the most important part of any clinical presentation.

In this episode, I walk through three of my five Clinical Non-Negotiables - the foundational systems I assess with every single patient before going after their primary presenting complaint.

Learn why upper digestion is absolutely central to everything else. Understand the essential role of bile, and why you cannot out-supplement a nervous system that's stuck in fight-or-flight.

You can find all five of my Clinical Non-Negotiables right here.

And if you want to learn more about using bitters, specific dosing on bile, adrenal testing, and so much more - you can find it in Clinical Academy. 👉 Go to Clinical Academy to get started.