In this week's episode of No BS Mastery, I'm pulling back the curtain on the "passive income digital product" dream — the good, the messy, and the stuff nobody warns you about.

Because it’s a business model that I hear a lot of people gravitating towards when they’re struggling financially: the one to many model. It might be a digital product or a course, and even though those can be very different to implement, the basic principles and pitfalls are similar. 

I've sold digital products ranging from $100 to $30,000+. I've done the funnels, the webinars, the ad spend, the course rewrites. I know this world inside and out — and I want you to go into it (if you choose to) with both eyes wide open.

Tune into this episode to hear:

• Why the people who want to hire you are NOT the same people who'll buy your course (I learned this the hard way after thousands of sales and only ONE client crossover)
• Why there is no such thing as truly set it and forget it passive income
• Why selling a digital product is not the answer to struggling to make sales for your services
• What you need to know about profitability, scale, and your audience before you create a digital product

Resources:

• Grab the first chapter of my new book Scale Solo: scalesolobook.com
• Grab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/
• Program: No BS Mastery: https://nobsmastery.com/program
• Program: No BS Agency Mastery: https://join.nobsmastery.com/agency-mastery
• No BS Clients Lab: https://nobsclientslab.com/
• The Price to Freedom Calculator™ - http://nobsmastery.com/price