In today’s mini solo episode (168) of the EAT, CAPTURE, SHARE podcast, I’m opening up and sharing some of the biggest mistakes I’ve made in my creative business this year.

I love celebrating wins, but it’s equally important to reflect on what hasn’t worked to allow for further growth in the months and years to come. My hope in sharing where things went wrong in my business this year is twofold: I hope there are some mistakes here that you can learn from and avoid in your own creative business and I hope that you’ll see it’s not always smooth sailing, even 11 years into building a career within the food photography, content creation and educator space.

Here’s what else you’ll learn in today’s episode:

• Final invitation: Apply for the Fearless Focus mastermind.
• Why prioritising one area of your business can make all the difference and what happens when you spread yourself too thin.
• How and why my Instagram strategy has held back and affected my bottom line.
• The key mistake I made as an educator (if you're looking to teach, create online courses and sell workshops this is a MUST LISTEN).
• How I overcame my resistance to creating online courses, and what finally helped me break through.
• I chat about the role of vulnerability in building a strong personal brand.
• I explain why storytelling matters just as much as value and strategy.

If you’ve ever felt frustrated with your social media growth, or wondered how to grow any aspect of your creative business, this episode will give you practical ideas for moving forward.

LINKS MENTIONED:

• Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HERE
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Find out more about my online courses HERE
• How to create great reels! - Eat Capture Share Podcast episode number 132
• Vanessa Lau
• Find out more about my Food Photography & Food Styling Online Foundation Course HERE
• Why I made less money in my business this year
• Don't become a food photographer or food content creator
• Find out more about my free Instagram Food Photography Challenge HERE
• How I overcame setbacks in my food photography business. Read more about it in this blog post HERE
• Find the full show notes and all my on-air mentoring session links HERE
• Find my Instagram HERE