Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. 

Chapters

• 00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
• 00:01:05 - Welcome to the Perpetual Traffic Podcast!
• 00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
• 00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
• 00:03:22 - Why New Website Visits Are Your Secret Weapon
• 00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
• 00:08:33 - Mastering Wicked Reports: How to Drive New Visits
• 00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
• 00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
• 00:19:39 - The Untapped Power of Cold Traffic
• 00:20:40 - Essential Metrics for Forecasting and Budgeting
• 00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
• 00:24:46 - Making Smarter Decisions with Wicked Reports
• 00:29:08 - Campaign Analysis: Performance Over Time
• 00:36:57 - Wrapping Up: Final Thoughts and a Special Offer

LINKS AND RESOURCES:

• WICKED REPORTS + PERPETUAL TRAFFIC
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Wicked Reports
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

Head to www.perpetualtraffic.com to apply to be a sponsor of this show