Have you ever felt like you're doing everything you can to market your clinic but still don't know why new patients aren't coming in consistently? In this episode, we're breaking down the marketing ecosystem we built to grow from just 12 patient visits a week to 45–60 new patients every month. We share the 3 marketing funnels every clinic should build, why referrals alone aren't enough to create predictable growth, and how SEO, organic content, paid ads, and AI work together to create a system that keeps bringing in ideal patients day after day. Tune in to learn how to build a marketing engine that attracts and converts ideal patients long before they ever book an appointment.

In this episode, you will learn:

00:00 Why doing "all the marketing things" still wasn't growing our clinic.

03:45 How we built a system that consistently brings in new patients every month.

05:00 Why referrals alone will never create predictable growth.

07:15 What is a marketing funnel?

09:15 What are the 3 funnels every clinic should optimize first?

14:00 Why your website, social media, and ads must work together.

18:45 Where every clinic should start before spending money on marketing.

21:15 The low-cost ad strategy that grows your audience for just a few dollars a day.

25:45 How to know when to keep improving an ad instead of giving up on it.

31:15 How ManyChat automates conversations with potential patients.

34:15 How AI helps simplify content creation and marketing.

39:00 Why ranking on Google became one of our biggest competitive advantages.

Resources + Links

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The Expanded Collective: @theexpandedcollective