Do you remember that Friends episode with the couch? With Ross yelling “PIVOT!!!!!!” as Rachel and Chandler tried to navigate the staircase? 

I seriously cannot even THINK about that episode without laughing. And you KNOW that when my husband Jared and I are in the process of moving furniture at least one of us says it. 

All humor aside, though, pivoting—or being willing to pivot—is such a huge deal in business. That's why I’m really excited to have you get to know Donna Evans, who I’m interviewing in this episode of my podcast. 

When Donna decided to start her online store, it was a time in her life when she was already pivoting. A change in her job led her to pursue a dream she’d held for 6 years: starting an ecommerce business. 

But as you’ll hear in the podcast, that wouldn’t be Donna’s last pivot. And one pivot probably won’t be the last you experience when you start your own business. Here are three reasons to pivot in your online business: 

Reason 1: When you test products, but they don’t sell. 

Reason 2: When products are selling, but you don’t feel interested in them/ passionate about them. 

Reason 3: When products you are handcrafting are becoming too much for you, and it’s time to bring in a manufacturer

Listen as Donna tells you more about her story, where she’s headed next, and how she and her daughter are figuring things out together. 

Additional Resources:

Shop with Donna: Rockthisout.com

Follow on Instagram: @rock_thisout

On Facebook: @rockthisout

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

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