In today’s mini-sode, we’re sharing 3 sale techniques to apply to your creative career. Both Maddy and I did the Sales Certificate program in undergrad. We’ve both used what we’ve learned in sales and applied our degrees into being content creators.

Sales technique #1: Understand and uncover different motivation types

Understanding different motivation types is helpful as an influencer or content creator. 

Understanding why your audience is motivated to follow, engage, and be a part of your community is critical for building an engaged audience

·      For example, for the Content Creatives Podcast, we know our podcast audiences are most likely motivated by:

o   Growth: people listen because they’re motivated by self-development and change. Aspiring creatives and influencers want to know how to build their brands, audiences, and figure out how to make money with their influencer career.

o   Social Factors: Our podcast listeners are most likely also motivated by social factors – so they yearn to be accepted by a group or feel like they belong to a community. They might feel driven to make a difference in others lives and connect with likeminded individuals in their niche or share similar passions.

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