These are core marketing concepts that everyone should know before they start marketing. 

In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts. 

But that's okay, that's what you have me for! These concepts will make your life easier and your marketing more effective. Let's dive right into this episode.

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