We all know it’s a crowded marketplace out there right now. I’ve never believed there’s enough business for everyone who wants it (well, maybe in 2022). But now, more than ever, wedding pros are feeling the pinch of not enough business to go around.

Even if you are filling your calendar, it’s harder than it’s been in a long time. Not counting the early days of the pandemic, I’ve not seen times this tough since 2008-2010 during the Great Recession - and it was BAD back then.

So what can you do to stand out in this competitive market?

One thing is for sure: Couples want to know the person they pick to produce a certain part of their wedding is the absolute best they can get for the money they’re spending. 

Yes, of course, everyone wants the best. But unless you can afford the absolute best, you have to settle for the most you can get with the money you’re willing to spend.

This means every wedding pro at every price point needs to do all you can to convince buyers not just that you’re worth it, or to like you, but to TRUST you. 

And one of the best ways to do that is show yourself to be an expert in whatever it is you do.