3 Ways to Spy on Your Target Audience 

On today’s episode, we have a coaching call with Nikolai—a freelance Webflow developer living and working in New Zealand.

Nikolai’s entire freelance business completely turned around when he decided to focus exclusively on Webflow, showcasing the power of finding your niche as a creative.

And while Nikolai has seen a nice bump in new leads and more projects from sites like Upwork and networks like Dribbble, he’s not 100% sure how to find more of his ideal audience.

From that question, Clay leads us into 3 ways he has successfully “spied” on his target audience to learn what their pain points are and eventually create the perfect product to sell them.

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