Baking it Down with Sugar Cookie Marketing 🍪

30. Baking it Down - Online Shopping and Charity Cases


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Corrie won't be quittin' her day job to be a single mom who works too hard, so we're back with the Sugar Cookie Marketing Facebook Group Baking it Down podcast! Born from a lively group of business bakers on Facebook, this podcast covers some marketing essentials we deemed important to bakers everywhere.

Here's what we're covering this week:

  • Intro
  • Marketing Minutes - Mejuri Website Analysis
  • Business of Baking - Are you runnin' a charity!?
  • The Course Recap
  • Voicemails / Texts / Emails (571) 556-5644
  • Group Stuff - Upcoming Lives and such.
  • Sponsors
  • MailBag!

In the Marketing Minutes, Heather walks us through a landing page analysis of Mejuri.com - an online (and now in-store) jewelry shop that has "buy from me, you'll love it" on lock. Instead of reinventing the landing page wheel, we can learn from the people already knockin' it out of the park.

In the Business of Baking, a member asked us: is there a case in which you wouldn't refund. Often referred to as a charitable organization, our stance on "run to the refund" has gotten us a bad wrap, and we're here to tell you that - yes, there is a time and place where a refund wouldn't be on the table.

We launched the SCM Course called The Cookie College and it sold out! But no fear - you can sign-up for the waitlist email here. We'll have some seats opening up in October, so jump on in, the water's fine!

In Voicemails, we cover three texts: vibin' in the 217, how to say no to no-no cookies, and what to consider when hiring an assistant.

  • Call / Text: (571) 556-5644
  • Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

  • Making Stencils with Your Cricut with Liv Little Witch
  • Selling Your Products in Square with Frescia Malone
  • Hiring a Virtual Assistant with Amber Goulden
  • Cake Pop Cones Bake-Along with Maradee Martin
  • Stay Tuned: Cookie Collab Challenge is incoming! 

Our Podcast Sponsors are Eddie the Printer and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com.

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Baking it Down with Sugar Cookie Marketing 🍪By Heather and Corrie Miracle

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