"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.

In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. 

What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.

We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.

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KEY TAKEAWAYS

• Why Chenell launched a 30-day pop-up newsletter to improve cross-promotion tactics—and how she pulled it off in just two weeks
• The exact structure and format she used to keep each daily edition short, tactical, and engaging
• The referral system that brought in 20% of new subscribers and why the private podcast feed became a surprisingly powerful incentive
• What worked and didn’t work with cross-promotion strategies, Substack distribution, and leveraging LinkedIn newsletters
• How Chenell handled massive reader engagement, including 200+ thoughtful replies to a single welcome email
• Lessons learned about launching under pressure, collaborating with other creators, and building a flywheel from content
• The future of the 30 Days of Growth content—and how others can repurpose similar efforts for their own growth campaigns

LINKS MENTIONED

• Check out the 30 Days of Growth FREE >>
• 30 Days of Growth Course Pre-launch
• Tools mentioned: Senja, Tella, Viral Loops RightMessage (via Brennan Dunn)
• Growth In Reverse PRO Community
• Want your newsletter roasted? Submit it here. 
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

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Thanks to Tim Forkin for editing these episodes.